When you are trying to build a brand awareness, or launching a product, it usually takes a long time to build up the hype, brand loyalty and getting your name out there to potential audience. With influencer marketing, you can bypass lot of time consuming part, and get straight to your objective.
Branding is extremely hard to do, but essential to every brands. It requires creative contents and time. This is something that lot of companies, especially smaller businesses, can’t afford to do. Influencers have established community of loyal followers who are mostly likely to react and trust contents shared by respective influencers. If implemented well, this could save tons of money and time for brands. It also works well with younger audiences, major demographic in the age of Internet.
Mercedes Benz is a perfect example of implementing influencer marketing to drive the traffics and to tell their stories in both creative and authentic style. Earlier this year, they have decided to team up with Loki, a wolf dog with huge followers on Instagram, to create beautiful 360-degree video featuring the run through snowy mountains of Colorado with the featured vehicle. The collaboration between the two counterparts were effective in delivering authentic and resonating message to potential customers of Mercedes Benz in a unique way.